Strategic Marketing and Brand Identity
Thanks to the strategic and operational skills of our consultants, we can become a true outsourced marketing office for SMEs. From Strategy to creative development with the creation of Logos, Catalogues, Websites, Social Campaigns, Promo and Corporate Videos, and Site Indexing.
A path to corporate brand growth through the definition of strategies that find their proper execution in various operational marketing activities carried out by accredited, in-house personnel.
Strategic marketing
Strategic marketing consulting is a support to the company management, whose task is to guide the company in a process of developing its marketing capabilities.
The consultant carries out a strategic analysis of the company through the following points:
- study of competitors, customers and market trends
- the level of development of the company’s brand and its’ products and services
- identification of the most suitable channels and markets
- knowledge of the company's internal dynamics
- alignment of corporate marketing with the commercial area
Marketing consulting is necessary to:
- outline a strategy aimed at brand growth
- promote the positioning of the company and its solutions in the minds of potential customers
- develop short and medium to long-term operational plans aligned with the commercial strategy.
Corporate image and web presence.
To give a good reputation to a company, make a product or a service known, it is important to create a strong identity, and launch it with communication paths aimed at gathering new results and new contacts.
We take care of an initial analysis of the brand, which we call "MY BRAND", evaluating its possible deveopment through graphics, communication, and the use of social media suitable for telling the story and soul of that business.
We create a customised marketing plan and implement it:
- Naming and brand & logo realisation
- Visual identity: Packaging, decals, POP materials, brochures, menus, gadgets
- Websites, e-commerce and portals
- SEO and SEM - search engine positioning, advertising and social media
- CRM /ERP - management software to automate business processes and maximise marketing actions
- Translation and text revision
- Corporate photography and video shoots
